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The annual International Coffee Day is here. Although the coffee prices in August have risen by more than 1.5 times compared with October last year, many chain cafes and coffee shops still launch diversified activities and discounts, calling on consumers to give more support to coffee farmers and encouragement.

London, UK（CTP News） – With the arrival of the annual International Coffee Day (October 1), many countries celebrate this globally popular beverage in different ways, whether to promote the coffee economy at a more favorable price or to increase the popularity of coffee through social media activities. Let people know more about the hard work and dedication of coffee farmers. However, Brazil, the world’s largest coffee producer, has experienced the worst cold snap in nearly 30 years this year, causing almost 20% of the country’s coffee fields to suffer heavy losses. This not only affected coffee production but also caused coffee prices to soar. In August, coffee prices hit a new high.

According to the report published by the International Coffee Organization (ICO), The monthly average of the ICO composite indicator rose by 5.2%, from 152.24 US cents/lb in July 2021 to 160.14 US cents/lb in August 2021. The level reached in August 2021 represents a 51.3% increase compared to 105.85 US cents/lb recorded in October 2020. Prices for all group indicators increased in August 2021 and achieved their highest levels in several years. Brazilian Naturals had the highest price increase among them, reaching 174.89 US cents/lb in August 2021. This is an increase of 8.9% from last year’s 160.62 cents/lb.

The increase in coffee supply and freight is one of the main reasons for increasing coffee prices. Brazil, the largest producer, suffered the worst drought in the past decade, causing damage to the coffee bean crop. The covid-19 pandemic and climate have seriously threatened the livelihoods of coffee farmers. More and more young people in coffee farm families are switching from “family businesses” to other locations that they believe will be more progressive and helpful for the future And work. In addition, many jobs frequently held by young people in the coffee value chain have recently disappeared, threatening the supply chain and quality of coffee. This year, ICO used the theme of “Next Generation Coffee” to make people aware of the plight of coffee growers, call on coffee lovers around the world to celebrate coffee, and give more encouragement to the next generation of coffee markets.

With the gradual relaxation of covid-19-related pandemic restrictions and subsequent economic recovery, various consumer products are expected to grow. Although coffee prices continue to rise, the popularity of coffee continues to increase, leading to an increase in global coffee bean consumption. As a result, world coffee consumption is projected to increase by 1.9% to 167.01 million bags in 2020/21 compared to 163.9 million bags for the coffee year 2019/20. However, this figure is still 0.3% lower than the level of 167.6 million bags prevailing before the pandemic outbreak.

When coffee is welcomed by consumers worldwide, fair trade in coffee and understanding the plight of coffee growers around the world have gradually gained attention. The member states of ICO set October 1 as International Coffee Day in March 2014, creating a single celebration day for coffee lovers all over the world. International Coffee Day is a celebration of the diversity, quality, and passion of the coffee industry. This is a way for coffee lovers to share their love for this beverage and express support for the millions of farmers who grow this aromatic crop.

During the celebration of International Coffee Day, many coffee brands or coffee shops will launch celebration promotions. In Taiwan, which has the highest density of coffee shops, many coffee chain shops and convenience stores, have launched coffee discounts, including Starbucks launching a half price for the second cup, 7-Eleven launching a buy-one-get-one discount, and FamilyMart’s convenience store launching a raffle to get a free second cup. Thus, consumers can seize the opportunity to welcome a brand new day with a cup of coffee.

There are many customs for celebrating parties, among which barbecue is the most popular among Americans. According to statistics, nearly 70% of Americans hold barbecue parties on Independence Day, and the American barbecue market has increased by 25% year by year. These indicate that barbecue has become an important event for celebration parties.

New York, NY（CTP News） – The covid-19 pandemic has severely affected various human activities, but the virus has not threatened humans’ love of barbecue. There are many events on Independence Day in the United States, the most interesting of which is the ringing of the Liberty Bell in Philadelphia. Still, in a survey conducted in 2021, most American respondents said that they celebrated this year’s Independence Day with a barbecue. Although the pandemic requires a safe distance between people, enjoying a barbecue party with family members has become popular. The number of barbecue enthusiasts worldwide continues to increase, and the market for BBQ sauce and barbecue grills has risen sharply. Among them, the barbecue market in South America has increased by 8.4%.

July 4th is the Independence Day of the United States, and it is also the most popular barbecue festival among Americans. According to a survey of American barbecue shopkeepers, about 68% of respondents like to hold a barbecue party on that day. In response to the continuous increase in barbecue parties, the market demand for barbecue grills increases year by year. In 2021, the U.S. barbecue grill market was valued at approximately US$2.75 billion, up from US$2.19 billion in 2015. The gas grill is the most commonly owned in the United States, followed by the classic charcoal grill. However, canned barbecue (BBQ) sauce, which is indispensable in barbecues, has increased significantly. According to the U.S. Census data calculated that there are 7.59 million Americans in 2020 who use four or more cans of barbecue sauce.

In many American film series, it is not difficult to find that hot dogs, burgers, and steaks are the core of any American barbecue party. Among Americans who have recently participated in a barbecue, 88% choose meat or steak as their first choice when grilling. About 50% said they prefer roasted vegetables. In the two weeks before Independence Day in 2016 in the United States, beef sales reached nearly US$804 million. Grills are a fixture in many American homes and backyards. They can be straightforward, small, large, luxurious, with dozens of special functions, but gas grills are still the most popular grill style among Americans, while electric grills are the least common type.

In addition to Americans who like to hold barbecue parties on Independence Day, Taiwan in Asia also has a tradition of holding barbecue parties at the Mid-Autumn Festival. The Mid-Autumn Festival is an important traditional festival in the Chinese character cultural circle. It is a festival to celebrate the harvest of crops and to sacrifice ancestors and family reunion. Nowadays, holding a barbecue at the Mid-Autumn Festival has become a necessary event in Taiwan. BBQ was first used as a sideshow program for the Mid-Autumn Festival. However, after the advertising slogan of the barbecue sauce manufacturer was broadcast, BBQ became a must-have celebration for every family and then became the custom of the Mid-Autumn Festival.

Taiwanese like barbecues. Not only do most families hold BBQ parties, but the government also plans to hold large-scale BBQ events. In the past, many counties and cities once had BBQ parties in Riverside Park, which combined art and cultural activities to increase the lively atmosphere of festivals. However, this year the covid-19 pandemic continues. To prevent the pandemic, the government announced a ban on barbecues in public areas. Instead, it recommended eating at home with family members, enjoying the joy of reunion, and avoiding crowds to reduce the risk of contracting the virus.

BBQ can increase the joyful atmosphere of festivals, but disposable tableware and charcoal are often used in activities, which can easily cause environmental pollution. According to researches, barbecues can increase the amount of air pollution. It is recommended to choose environmentally friendly charcoal made of coconut fiber and natural adhesive or switch to gas or electric grill heating to maintain the people participating in the barbecue. It is recommended that people sit upwind when barbecues and those in charge of barbecues should wear activated charcoal masks. People of sensitive ethnic groups should stay away from barbecue grills or reduce the chance of barbecues making their bodies uncomfortable. In addition, choose to buy reusable iron bowls, iron chopsticks or plastic water cups, and related reusable tableware, to reduce the amount of garbage generated during dinner parties and take action to protect the earth.

The covid-19 has reduced the number of people going to the gym, but using the Mobile exercise app has increased significantly. According to research, 24% of Americans are good at using smartphones as personal trainers. Thus, the development of easier-to-use Mobile exercise apps has also become a new business model for the fitness industry.

Indianapolis, IN（CTP News） – “Did you finish your fitness homework today?” This sentence has become one of the themes of many young people’s chats. The pandemic has reduced the frequency of sports and social activities. On the contrary, online training at home has become the primary mode of self-exercise. Online training won first place in 2021 Fitness Trends, and related trends have also grown against the trend. According to statistics, 24% of American 18-64-year-old respondents said they often use Mobile exercise apps through their smartphones. It is estimated that the global revenue of Mobile exercise app will be US$4.025 billion in 2021, which will increase to US$5.274 billion by 2024. . These figures are sufficient to show that the Mobile exercise app will bring people a brand-new exercise mode.

The pandemic has dramatically affected the fitness industry and has also increased the business model of Online training. The American Society of Sports Medicine (ACSM) released the 2021 global fitness exercise trend survey, and Online training, Virtual training, and Mobile exercise apps entered the top 20. The method of this survey is the same as in the past. It uses online questionnaires to ask people’s opinions in the global health and fitness-related industries, predicts future fitness trends, and ranks the top 20 popular fitness items. Among them, Online training and Mobile exercise apps have become one of the few rising trends. The function of the Mobile exercise app includes tracking and analyzing fitness levels, which is particularly popular among Indian respondents. Followed by the United Kingdom and Brazil, while in France, the proportion of users is relatively low.

Online training is the first time to join this project in the annual survey in 2019. It has become the most-watched fitness trend in 2021, surpassing the hottest trend in the past three years, Wearable technology, and becoming one of the few rising keywords. Interestingly, the direction of online training has dropped to almost nothing before, but the pandemic has made it soar in the past two years. At the 26th place in 2020, “virtual” was removed from the title at that time, and more specific online training was adopted instead. Due to the COVID-19 pandemic, the fitness industry is forced to adopt an online course teaching model. To attract customers from a long distance, many fitness centers develop Mobile exercise apps that meet the user’s experience and provide group, individual, or teaching exercise programs.

The popularity of Mobile exercise app is attributed to the advancement and ubiquity of mobile devices. Statistics show that in 2021, the number of mobile devices in operation worldwide will be close to 15 billion, higher than the 14 billion in the previous year. It is estimated that by 2025, mobile devices will reach 18.22 billion units, an increase of 4.2 billion units from the 2020 level. In 2021, the number of global mobile users will be 7.1 billion, and it is expected that by 2022 this number may rise to 7.26 billion. Thus, by 2025, the number of global mobile users is expected to reach 7.49 billion. However, China is far ahead of all other countries regarding smartphone users, with more than 900 million users, followed by India, the United States, and Indonesia, which also have important mobile device markets. These data are sufficient to show that digital fitness apps will get more downloads in these countries.

The popular mobile exercise apps in each country are different. Among them, MapMyRun ®, Fitness Buddy ®, JEFIT Workout Planner ®, Runkeeper ®, MyFitnessPal ®, Runtastic ®, and Nike Training Club ® are now available for mobile devices, including starting and ending exercise The audio and visual prompts and the prompts to keep going make it easier for the bodybuilder to understand the instructions and postures under the condition of fitness. In addition, some of these applications can track the user’s progress over time, as well as hundreds of other functions to facilitate the user to effectively achieve the purpose of fitness in a busy life. These apps can be used on mobile devices such as iWatch ® iPhone ®, iPad ®, and Android devices.

Although the covid-19 pandemic has reduced people’s participation in sports such as basketball, football, or swimming, digital fitness apps still enable people to exercise at home. However, digital fitness apps are restricted by the exercise owner’s home and may not have suitable space and exercise equipment. Therefore, the Mobile exercise app exercises are mainly yoga, aerobic dancing, or floor activities, and continuous training can still achieve the exercise effect. Experts recommend that you exercise 3 times a week, at least 30 minutes each time, and the heart rate after each exercise should reach 130 beats per minute; If it lasts for more than three months, regardless of the type of exercise, it can improve the body’s health—immunity to prevent disease.