The covid-19 has reduced the number of people going to the gym, but using the Mobile exercise app has increased significantly. According to research, 24% of Americans are good at using smartphones as personal trainers. Thus, the development of easier-to-use Mobile exercise apps has also become a new business model for the fitness industry.
Indianapolis, IN（CTP News） – “Did you finish your fitness homework today?” This sentence has become one of the themes of many young people’s chats. The pandemic has reduced the frequency of sports and social activities. On the contrary, online training at home has become the primary mode of self-exercise. Online training won first place in 2021 Fitness Trends, and related trends have also grown against the trend. According to statistics, 24% of American 18-64-year-old respondents said they often use Mobile exercise apps through their smartphones. It is estimated that the global revenue of Mobile exercise app will be US$4.025 billion in 2021, which will increase to US$5.274 billion by 2024. . These figures are sufficient to show that the Mobile exercise app will bring people a brand-new exercise mode.
The pandemic has dramatically affected the fitness industry and has also increased the business model of Online training. The American Society of Sports Medicine (ACSM) released the 2021 global fitness exercise trend survey, and Online training, Virtual training, and Mobile exercise apps entered the top 20. The method of this survey is the same as in the past. It uses online questionnaires to ask people’s opinions in the global health and fitness-related industries, predicts future fitness trends, and ranks the top 20 popular fitness items. Among them, Online training and Mobile exercise apps have become one of the few rising trends. The function of the Mobile exercise app includes tracking and analyzing fitness levels, which is particularly popular among Indian respondents. Followed by the United Kingdom and Brazil, while in France, the proportion of users is relatively low.
Online training is the first time to join this project in the annual survey in 2019. It has become the most-watched fitness trend in 2021, surpassing the hottest trend in the past three years, Wearable technology, and becoming one of the few rising keywords. Interestingly, the direction of online training has dropped to almost nothing before, but the pandemic has made it soar in the past two years. At the 26th place in 2020, “virtual” was removed from the title at that time, and more specific online training was adopted instead. Due to the COVID-19 pandemic, the fitness industry is forced to adopt an online course teaching model. To attract customers from a long distance, many fitness centers develop Mobile exercise apps that meet the user’s experience and provide group, individual, or teaching exercise programs.
The popularity of Mobile exercise app is attributed to the advancement and ubiquity of mobile devices. Statistics show that in 2021, the number of mobile devices in operation worldwide will be close to 15 billion, higher than the 14 billion in the previous year. It is estimated that by 2025, mobile devices will reach 18.22 billion units, an increase of 4.2 billion units from the 2020 level. In 2021, the number of global mobile users will be 7.1 billion, and it is expected that by 2022 this number may rise to 7.26 billion. Thus, by 2025, the number of global mobile users is expected to reach 7.49 billion. However, China is far ahead of all other countries regarding smartphone users, with more than 900 million users, followed by India, the United States, and Indonesia, which also have important mobile device markets. These data are sufficient to show that digital fitness apps will get more downloads in these countries.
The popular mobile exercise apps in each country are different. Among them, MapMyRun ®, Fitness Buddy ®, JEFIT Workout Planner ®, Runkeeper ®, MyFitnessPal ®, Runtastic ®, and Nike Training Club ® are now available for mobile devices, including starting and ending exercise The audio and visual prompts and the prompts to keep going make it easier for the bodybuilder to understand the instructions and postures under the condition of fitness. In addition, some of these applications can track the user’s progress over time, as well as hundreds of other functions to facilitate the user to effectively achieve the purpose of fitness in a busy life. These apps can be used on mobile devices such as iWatch ® iPhone ®, iPad ®, and Android devices.
Although the covid-19 pandemic has reduced people’s participation in sports such as basketball, football, or swimming, digital fitness apps still enable people to exercise at home. However, digital fitness apps are restricted by the exercise owner’s home and may not have suitable space and exercise equipment. Therefore, the Mobile exercise app exercises are mainly yoga, aerobic dancing, or floor activities, and continuous training can still achieve the exercise effect. Experts recommend that you exercise 3 times a week, at least 30 minutes each time, and the heart rate after each exercise should reach 130 beats per minute; If it lasts for more than three months, regardless of the type of exercise, it can improve the body’s health—immunity to prevent disease.
