Vietnam’s tourism industry has seen a significant recovery, with an annual increase of 51%. Tourists from South Korea and China account for nearly half of the total number of tourists.
TAIPEI, TAIWAN (The CTP News) – Vietnam’s tourism sector has seen significant growth in 2024, with international tourist arrivals reaching nearly 10 million in the first seven months of the year, a 51% increase from the same period last year. South Korea and China together accounted for nearly half of the total international visitors.
According to the “Tourism Information for July 2024” report released by the Vietnam National Tourism Administration, the country welcomed 1.15 million international tourists in July alone, reflecting a 10.9% increase compared to July 2023. This resurgence, particularly in island vacation destinations, signals a strong recovery and a return to pre-pandemic levels, with a 1.9% increase from 2019.
Asian tourists have been the primary drivers of this growth, with South Korea and China leading the way. South Korea contributed 2.6 million visitors, representing 26% of the total, while China followed with 2.1 million visitors, accounting for 21.4%. These two nations alone make up nearly half of Vietnam’s international tourist arrivals.
The report also highlighted that the overall number of international tourists has risen across most markets, particularly in Asia, where growth reached 57%, driven by proximity. Taiwan ranked third among international sources with 732,000 visitors, while the United States and Japan ranked fourth and fifth with 478,000 and 380,000 tourists, respectively. Southeast Asian countries like Malaysia, India, and Thailand are also showing strong growth momentum in visitor numbers.
In response to the influx, popular tourist areas in Vietnam have increasingly provided language support in Korean and Chinese to cater to the growing number of visitors from these countries.
Among them, the growth of the Taiwan market is particularly significant, with an increase of 76% compared with the same period last year, becoming the country with the fastest-growing number of tourists in Vietnam. Due to its magnificent natural landscape, short flight time, similar culture and food habits, and relatively affordable travel costs, Vietnam has become the preferred island vacation destination for many Taiwanese people.
In addition to the Asian market, the European market also showed significant growth, with an increase of 47% compared to last year. This is due to the open visa and immigration policy implemented in August 2023 and a series of promotional activities recently launched by the Vietnam National Tourism Administration in significant markets such as France, Germany, Italy, and Russia.
The long and narrow terrain in the north and south of Vietnam gives the north, central, and south unique scenery and cultural charm, attracting many tourists to visit again and again. In addition to privately launching diversified tourism products and services, Vietnamese officials are also actively promoting the improvement of the international tourism image and brand, promoting the digital transformation of the tourism industry, and strengthening environmental protection activities. These measures will further promote the recovery of Vietnam’s tourism market.
