In the Japanese animation market, the growth rate of overseas market revenue is the most obvious, with a growth rate of nearly 6%, an increase of 74 billion yen.
Osaka, Japan (The CTP News) – According to the “2022 Animation Industry Report”, overseas market revenue is the most obvious in the dynamic landscape of the Japanese animation sector, with a growth rate of nearly 6%, an increase of 74 billion yen. The overseas commands the most significant portion, precisely 47.8%. Progressing sequentially, Merchandising lays claim to the second rank, responsibly encompassing a significant 24.1%. The ensuing tier is secured by The Pachinko and the like, which assumes an 11.1% proportion. Ingress of financial returns from overseas markets primarily hinges upon the film, televised productions, videograms, and MD releases, constituting a diverse spectrum of cinematic and television enterprises. Commencing from the year 2015, overseas markets have seamlessly assumed the mantle of paramount significance within the realm of animation commerce, indicative of the escalating predilection demonstrated by global spectators for Japanese animation.
The dissemination of animation works and film works to different fields worldwide is not just about increasing the animation market valuation; it concurrently operates as an impetus propelling a surge in tourism to Japan, thereby yielding a considerable increment in the commerce of animation-associated merchandise. After the formal commencement of open-ended tourism, there has been a noticeable upswing in the influx of foreign tourists. Animation garners a prominent position among the factors inducing countless tourists to incline toward Japanese precincts. A gamut of esteemed energies is epitomized in the establishment of retail venues, culinary establishments, recreational spaces, theme parks, and even institutions dedicated to elucidating the animation ethos; this trend extends in magnitude to encompass railway systems and an eclectic spectrum of trains, all fervently embraced by animation fans.
The 13th floor of Osaka Umeda Daimaru Department Store gathers the most famous animation stores, including Pokémon Center, Nintendo, ONE PIECE MUGIWARA STORE, CAPCOM STORE & CAFE UMEDA, TOMICA Shop, and PLARAIL Shop. During the summer vacation, many people flooded in, and the customers had to go to the scene to collect tickets for the reserved time, waiting an average of 1-3 hours. There are tourists from various countries in the store, which shows that the animation store has become an important tourist attraction for overseas tourists to Japan.
In addition, Pokémon Cafe is also very popular among fans. Every meal in the cafe is designed concerning the appearance of each Pokémon. The meals are not only cute but also delicious. No matter in the Pokémon restaurant in Tokyo or Osaka, there are many Pokémon dining with fans and Pikachu dancing on the spot, bringing great joy to the children. It is not easy for fans to dine at the Pokémon Cafe. They need to make reservations on the official website a month in advance. Many people said: “This cafe is difficult to make reservations.”
In addition to all kinds of fantasy, adventure, and cute characters, Japanese animation is better at designing real-world vehicles, ships, etc., into anime characters. In the anime called Shinkalion, all the names of train stations, trains, and places in Japan are taken from all over Japan. The shapes of the characters are also designed concerning the conditions of different Shinkansen trains. Japan has a complete railway system, which makes it easy for tourists to complete self-guided travel. Railway animation fans can meet the expectations of animation fans and railway fans by taking various means of transportation, participating in peripheral activities, and visiting multiple railway museums. In the Kyoto Railway Museum, a tourist from Taiwan said: “I finally saw this character and the railway headquarters in the anime, and I feel super excited.”
The overseas market of Japanese animation is growing year by year, and various animation content can be seen on TV or movies in many countries. In Japan, the animation market has exquisite physical stores and diversified peripheral products, which will attract more and more anime fans to travel to Japan. The recovery of tourism will increase the market value of the animation. Conversely, the popularity of energy will also bring positive forces to the tourism market.
